The Pollinatr is a newsletter created specifically for strategists who are on the constant search for new stats, interesting insights and the next cultural trend that sticks.
While most newsletters focus only on specific verticals or demographics, I analyze trends across a wide range of verticals and groups of people by synthesizing data sets from a variety of unique sources.
Because strategists are the brains behind the operations, my goal is that The Pollinatr becomes a resource for you—to help you keep a pulse on the ever-changing landscape and give you an intellectual edge with unique insights and expert analysis to inform strategic business decisions.
Michelle Blaser is the brains behind The Pollinatr. She discovered her passion for research, data and trends through her career in advertising at award winning agencies like Wieden+Kennedy and MullenLowe Mediahub, crafting strategies for brands like Netflix and New Balance. She now works as a content marketing manager at Epic Games on the Unreal Engine business. She nerds out on data and reads white papers for fun.
Adweek: Why Brands Need to Target the Nerdier Segment of Their Consumer Base