Regardless of fantasy or facade, America is embracing CBD in all its forms as a cure for ailments and a channel for expanding the mind.
Pethood
Pets have been elevated to family member status, capturing our love, devotion and wallets.
Culture Shock
Our world has gone through a shake-up and our global culture is forever changed.
Branding
What a brand is has drastically evolved and there’s a new branding blueprint for success
Secondhand Style
The definition of new is changing—what’s new gets old and what’s old is new again. Secondhand shoppers are getting thrifty, buying preowned, vintage and antique items across fashion, furniture and beauty.
#goals
Lots of people set resolutions but do they really work? Goals and habits may be the ticket to true behavior change for yourself, for audiences you’re trying to reach, and for your company.
Retail: A Fake Death
The retail landscape has anything but died—it's gone through a series of evolutions and has come out for the better on the other side.
Talk Turkey to Me
For a holiday that holds strong to tradition, there are some who are bucking them all together. These traditions and untraditions of Thanksgiving serve as a powerful moment for brands to engage with their audiences.
Halloween Trends
Halloween is a multi-faceted holiday that allows for all age groups and walks of life to take part. Halloween isn't just a spooky holiday, it's also a holiday full of creativity and nostalgia. If you've never considered aligning your brand with this holiday before, there's a chance you can take part in a festive way that your audience will love.
Nerd Culture
Nerd culture is here to stay and brands should take notice because it could be your next competitive advantage.
All Your Q's About EQ, IQ and PQ Answered
From emotional intelligence to Enneagram, finding out more about ourselves is all the rage and is key for successful marketing.
OOO: Travel Trends
Americans are looking for deeper, more meaningful experiences through travel that has a lasting impact on their lives. Wanderlust, a sometimes surface level, Instagrammable desire, is evolving into a richer exploration of culture that satisfies curiosity and breeds an open-mindedness that’s much needed
Music Festivals: Frenzied and Flourishing
Music festivals have swept the country by storm and are way more than just a multiple-day concert. They've become a breeding ground for trends, product launches and brand partnerships. Music festivals are a slice of culture putting the city, the people, the music, the fashion, the food and more on display.
Do You See It in the Stars? Why Astrology Is the New Brand Bandwagon
Mercury is out of retrograde thank GOODNESS, and Pisces season just passed the baton to Aries. Are you feeling less emotional? Brands are jumping on the astrology bandwagon like it’s the Oregon Trail, transcending food, fashion, beauty and music, and it's for good reason.
Image Credit: Starbucks
What You Got in Dem Genes? How the DNA Trend is Taking Personalization to the Next Level
Does Cilantro taste like soap? Do you descend from Neanderthals? Are you at risk for Alzheimer's? Whether the answer is yes, or no, it all comes down to your genes. At-home DNA kits are becoming all the rage with more than 12MM people sending in their spit to reveal their DNA’s untold secrets, nearly 3x growth in just one year. This trend has taken the meaning of “personalization” to new heights, affecting industries from beauty to nutrition to weed.