Nerd culture is here to stay and brands should take notice because it could be your next competitive advantage.
From emotional intelligence to Enneagram, finding out more about ourselves is all the rage and is key for successful marketing.
Americans are looking for deeper, more meaningful experiences through travel that has a lasting impact on their lives. Wanderlust, a sometimes surface level, Instagrammable desire, is evolving into a richer exploration of culture that satisfies curiosity and breeds an open-mindedness that’s much needed
Music festivals have swept the country by storm and are way more than just a multiple-day concert. They've become a breeding ground for trends, product launches and brand partnerships. Music festivals are a slice of culture putting the city, the people, the music, the fashion, the food and more on display.
Mercury is out of retrograde thank GOODNESS, and Pisces season just passed the baton to Aries. Are you feeling less emotional? Brands are jumping on the astrology bandwagon like it’s the Oregon Trail, transcending food, fashion, beauty and music, and it's for good reason.
Image Credit: Starbucks
Does Cilantro taste like soap? Do you descend from Neanderthals? Are you at risk for Alzheimer's? Whether the answer is yes, or no, it all comes down to your genes. At-home DNA kits are becoming all the rage with more than 12MM people sending in their spit to reveal their DNA’s untold secrets, nearly 3x growth in just one year. This trend has taken the meaning of “personalization” to new heights, affecting industries from beauty to nutrition to weed.
The sharing economy is vast and ever-growing, and has created a new set of consumer expectations that has developed a convenience conundrum. Most recently, it has expanded to furniture and pillows
The Hygge lifestyle has taken root in America, affecting industries from restaurants to home decor to fashion, and has extended past the winter months, making our homes the new “it” destination.
Brands taking a stand is more important now than ever, even if you disagree with their point. Don’t be afraid to fully lean in to your values as a brand or as a marketer. But be sure to walk the walk, because empty promises never turn out.
Anxiety is a plague spreading across the country as fast as Fortnite, and many industries from Wellness to Pets to Plants have benefited from this.