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Living a Life of Athleisure

As America fully embraces the Athleisure lifestyle, we’ve taken a vacation from formality, replacing cultural mainstays like high heels, purses and suits with sneakers, backpacks and casual Friday all week long.

Photo credit: Philip Edsel Photography

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tags: athleisure, strategy newsletter, athleisure trends, athleisure insights
categories: fashion trends
Monday 05.20.19
Posted by Michelle Blaser
 

Millennial Motherhood: iMoms

Navigating this post-internet and social media riddled world has spawned a new breed of motherhood: iMoms. The defining tenants and behaviors of iMoms revolve around information, investment and intensity.

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tags: mom trends, millennial mom trends, millennial mom insights, strategy newsletter
categories: demographic trends
Monday 05.13.19
Posted by Michelle Blaser
 

Why the Future of TV is Exactly What You Think, And Not At All

What do you see in your head when you hear the word “TV”? The visual that comes to my mind is the big screen in my living room sitting on a cute West Elm console. But for teenagers, nearly half of them see anything but the tube—a phone, laptop or tablet pops into their head. If that’s the case, then what is TV really? And more importantly, what does that mean for the future of TV?

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tags: netflix insights, youtube insights, tv insights, strategy newsletter, tv trends, streaming service trends
categories: media trends
Monday 04.29.19
Posted by Michelle Blaser
 

Netflix vs. HBO: Do You Prefer Bingeing or Anticipating, and Which Drives More Passion?

The mechanism for launching hit shows is drastically different for the major players; is one better than the other in the long term? One could argue that HBO captures our minds and Netflix captures our hearts. But the most important question still remains—who will win the game of thrones?

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tags: netflix insights, hbo insights, game of thrones insights, stranger things insights, strategy newsletter, tv trends, bingeing insights, psychology of bingeing
categories: media trends
Sunday 04.14.19
Posted by Michelle Blaser
 

How the Streaming-Palooza Transformed Culture from Macro to Micro-Moments

The streaming-palooza is at full tilt with more than 100 services available, cementing the new entertainment landscape as streaming first, cable second. In addition to changing nearly all of our viewing habits, it’s also changed the way we experience culture—making the collective, shared experience a thing of the past, and micro-moments the thing of today.

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tags: streaming service insights, tv trends, strategy newsletter, straeming service stats, cord cutting stats
categories: media trends
Monday 04.08.19
Posted by Michelle Blaser
 

Do You See It in the Stars? Why Astrology Is the New Brand Bandwagon

Mercury is out of retrograde thank GOODNESS, and Pisces season just passed the baton to Aries. Are you feeling less emotional? Brands are jumping on the astrology bandwagon like it’s the Oregon Trail, transcending food, fashion, beauty and music, and it's for good reason.

Image Credit: Starbucks

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tags: astrology trend, astrology insights, horoscope trends, strategy newsletter, zodiac trends, zodiac insights
categories: cultural trends
Tuesday 04.02.19
Posted by Michelle Blaser
Comments: 1
 

What You Got in Dem Genes? How the DNA Trend is Taking Personalization to the Next Level

Does Cilantro taste like soap? Do you descend from Neanderthals? Are you at risk for Alzheimer's? Whether the answer is yes, or no, it all comes down to your genes. At-home DNA kits are becoming all the rage with more than 12MM people sending in their spit to reveal their DNA’s untold secrets, nearly 3x growth in just one year. This trend has taken the meaning of “personalization” to new heights, affecting industries from beauty to nutrition to weed.

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tags: strategy newsletter, dna tests trend, dna tests insights, dna test research, personalization trend, data personalization
categories: cultural trends
Monday 03.25.19
Posted by Michelle Blaser
 

How Gaming Changed the World of Sports and Entertainment

Gaming is no longer a pastime for nerds in the basement; it is a force to be reckoned with. With 2 Billion players worldwide and two thirds of the U.S. population aged 13 and older claiming gamer status, it has undoubtedly become mainstream. With its powerful scale, gaming is giving the world of sports and entertainment a run for its money, upping the competition through innovation and deeper levels of accessibility, connectivity and interactivity.

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tags: twitch data, twitch stats, gaming trends, gaming insights, esports stats, fortnite stats, nba insights, gaming trend, strategy newsletter
categories: media trends
Monday 02.18.19
Posted by Michelle Blaser