Gen Z is a majorly different breed of human and they are drastically changing the rules of how the marketing game is played.
Dad is a loaded word. Of course, it conjures up images of provider, protector and disciplinarian, but what about comforter, nurturer and caretaker? While the changing role of mom is at the forefront of media, there is a cultural evolution taking place behind the scenes, helping to shatter stereotypes and redefine fatherhood.
Navigating this post-internet and social media riddled world has spawned a new breed of motherhood: iMoms. The defining tenants and behaviors of iMoms revolve around information, investment and intensity.
It has a lot more to do with the census than her sick beats (don’t worry, we’ll talk about those later). The census projects that by 2045, a demographic switch will take place—the white majority becomes the minority, and the multicultural minority becomes the majority. However, the minority to majority switch has already happened in culture, as seen across music, travel, food and entertainment.
Millennials have been accused of killing everything from American Cheese to Napkins to Beer, but this year they have taken it to the next level and have finally killed love. Don't sound the alarms quite yet though, because there's a silver lining to this.
Valentine's Day is being reinvented by the Millennial generation—the holiday is no longer about lovers, but about the “others” who generally go unnoticed—from coworkers to teachers to Galentines to pets to themselves.