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Purpose Driven Branding

Brands taking a stand is more important now than ever, even if you disagree with their point. Don’t be afraid to fully lean in to your values as a brand or as a marketer. But be sure to walk the walk, because empty promises never turn out.

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tags: belief driving buying stats, purpose driven economy stats, values based branding data, edelman data, agency trends, branding trends
categories: cultural trends
Saturday 02.02.19
Posted by Michelle Blaser