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Why the Future of TV is Exactly What You Think, And Not At All

What do you see in your head when you hear the word “TV”? The visual that comes to my mind is the big screen in my living room sitting on a cute West Elm console. But for teenagers, nearly half of them see anything but the tube—a phone, laptop or tablet pops into their head. If that’s the case, then what is TV really? And more importantly, what does that mean for the future of TV?

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tags: netflix insights, youtube insights, tv insights, strategy newsletter, tv trends, streaming service trends
categories: media trends
Monday 04.29.19
Posted by Michelle Blaser
 

TV—An Obsession or Obligation? The Sacrifices We Make Just to Keep Up

How obsessed are we with TV really? And is our obsession turning from excitement to obligation? Spoiler alert: THE ANSWER IS YES. TV has become both homework, birth control and our favorite thing ever.

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tags: tv trends, tv insights, streaming service trends, streaming service insights, tv show insights, feelings about tv
categories: media trends
Sunday 04.21.19
Posted by Michelle Blaser