What do you see in your head when you hear the word “TV”? The visual that comes to my mind is the big screen in my living room sitting on a cute West Elm console. But for teenagers, nearly half of them see anything but the tube—a phone, laptop or tablet pops into their head. If that’s the case, then what is TV really? And more importantly, what does that mean for the future of TV?
TV—An Obsession or Obligation? The Sacrifices We Make Just to Keep Up
How obsessed are we with TV really? And is our obsession turning from excitement to obligation? Spoiler alert: THE ANSWER IS YES. TV has become both homework, birth control and our favorite thing ever.
Netflix vs. HBO: Do You Prefer Bingeing or Anticipating, and Which Drives More Passion?
The mechanism for launching hit shows is drastically different for the major players; is one better than the other in the long term? One could argue that HBO captures our minds and Netflix captures our hearts. But the most important question still remains—who will win the game of thrones?
How the Streaming-Palooza Transformed Culture from Macro to Micro-Moments
The streaming-palooza is at full tilt with more than 100 services available, cementing the new entertainment landscape as streaming first, cable second. In addition to changing nearly all of our viewing habits, it’s also changed the way we experience culture—making the collective, shared experience a thing of the past, and micro-moments the thing of today.