From emotional intelligence to Enneagram, finding out more about ourselves is all the rage and is key for successful marketing.
OOO: Travel Trends
Americans are looking for deeper, more meaningful experiences through travel that has a lasting impact on their lives. Wanderlust, a sometimes surface level, Instagrammable desire, is evolving into a richer exploration of culture that satisfies curiosity and breeds an open-mindedness that’s much needed
Music Festivals: Frenzied and Flourishing
Music festivals have swept the country by storm and are way more than just a multiple-day concert. They've become a breeding ground for trends, product launches and brand partnerships. Music festivals are a slice of culture putting the city, the people, the music, the fashion, the food and more on display.
Gen Z: Tik Tok, Crocs and Airdrops
Gen Z is a majorly different breed of human and they are drastically changing the rules of how the marketing game is played.
Trends: So Hot Right Now
We talk a lot about trends, but have you ever wondered if they’re merely a reflection of our echo chambers and interests, or if they actually do transcend culture? We’re all obsessed with them, but what are they really, and how much do they actually matter?
Podcasts Be Poppin'
Podcasts have nestled their way into our hearts and ears, becoming a constant, invisible companion riding shotgun on the journey of our lives. They have also completely defied traditional media wisdom—long-form content vs. short, audio vs. visual, 1:1 vs social, niche vs. mass—yet have still seen massive adoption and growth.
The Dad Empowerment Movement: Fatherhood 2.0
Dad is a loaded word. Of course, it conjures up images of provider, protector and disciplinarian, but what about comforter, nurturer and caretaker? While the changing role of mom is at the forefront of media, there is a cultural evolution taking place behind the scenes, helping to shatter stereotypes and redefine fatherhood.
The Star-Spangled Banner of BBQ: What a Hunk of Meat Says About Our Country
BBQ is way more than just a food item. It's a mirror of our country's history, diversity, political views and taste buds. As the country’s grills are heating up, one might ask, what makes BBQ so special and what does it reveal about America?
Living a Life of Athleisure
As America fully embraces the Athleisure lifestyle, we’ve taken a vacation from formality, replacing cultural mainstays like high heels, purses and suits with sneakers, backpacks and casual Friday all week long.
Photo credit: Philip Edsel Photography
Millennial Motherhood: iMoms
Navigating this post-internet and social media riddled world has spawned a new breed of motherhood: iMoms. The defining tenants and behaviors of iMoms revolve around information, investment and intensity.
Digital Media Brands Get Physical: Why Content Isn't King Anymore
With the proliferation of content and competition for digital ad revenue, digital media brands are diversifying their revenue streams through immersive experiences while also developing deeper, more tangible connections with their audiences.
Image Credit: Gravillis
Why the Future of TV is Exactly What You Think, And Not At All
What do you see in your head when you hear the word “TV”? The visual that comes to my mind is the big screen in my living room sitting on a cute West Elm console. But for teenagers, nearly half of them see anything but the tube—a phone, laptop or tablet pops into their head. If that’s the case, then what is TV really? And more importantly, what does that mean for the future of TV?
TV—An Obsession or Obligation? The Sacrifices We Make Just to Keep Up
How obsessed are we with TV really? And is our obsession turning from excitement to obligation? Spoiler alert: THE ANSWER IS YES. TV has become both homework, birth control and our favorite thing ever.
Netflix vs. HBO: Do You Prefer Bingeing or Anticipating, and Which Drives More Passion?
The mechanism for launching hit shows is drastically different for the major players; is one better than the other in the long term? One could argue that HBO captures our minds and Netflix captures our hearts. But the most important question still remains—who will win the game of thrones?
How the Streaming-Palooza Transformed Culture from Macro to Micro-Moments
The streaming-palooza is at full tilt with more than 100 services available, cementing the new entertainment landscape as streaming first, cable second. In addition to changing nearly all of our viewing habits, it’s also changed the way we experience culture—making the collective, shared experience a thing of the past, and micro-moments the thing of today.